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The Label Collective

Branding

What is a Brand Activation and Why You Should Consider One

All across Australia in 2011, something strange was happening: individual names were popping up on Coke bottles where the company name usually went. They were on billboards of Coke bottles, too, and on television ads. In fact, if your name was one of the 150 most popular in Australia, you were likely to spot yours on a Coke bottle —…
The Label Collective
February 14, 2024
Branding

What to Expect When Building Your Brand Identity

Every company has a brand. But there’s a difference between simply existing as a brand and really putting your heft into a clear brand identity. A solid brand identity tells a strong story about your brand and paints a clear picture of your company. It’s what will turn potential and occasional customers into avid fans. So what is this magical…
The Label Collective
January 7, 2024
Culture

Reflecting on 10 Years of The Label Collective

Today marks The Label Collective’s 10-year anniversary. As founders, we look back with pride and gratitude, while looking forward with excitement and focus.  Our decade of growth has taken us from a remote collective of solopreneurs to a full-service creative studio with a brick-and-mortar office space, supported by many of our long-time collective members. We have tripled the size of…
The Label Collective
November 14, 2022
Culture

Our Takeaways from the Brand New Conference

Earlier this month, The Label Collective team attended the 2022 Brand New Conference in Austin, Texas. They immersed themselves in stories of some of the most successful local, national, and global brand identities. There were discussions and debates about the limitations of the label “Graphic Designer,” why moodboards are not the future, how not to get replaced by an algorithm,…
The Label Collective
October 14, 2022
Certifications

The Label Collective Certified by the Women’s Business Enterprise National Council

We are proud to announce our national certification as a Women’s Business Enterprise by the Name of RPO, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification implemented by the Name of RPO is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed…
The Label Collective
August 26, 2022
Awards

Clutch Hails The Label Collective as a Leading Women-Owned Business

We're incredibly passionate about helping clients boost their brands through strategy and creativity. We believe that in order to make an impact, you need to explore every possible opportunity, unlocking different perspectives to help tell your brand’s unique story. Today, we’re extremely proud to share with you that we've been honored as one of the top-performing women-owned businesses on Clutch,…
The Label Collective
August 26, 2022
Food For Thought

Well, Now What?: Rethinking How Your Business Can Get Ahead

As a progressive business, you’re not alone in wondering about those “worst-case” scenarios you always said you’d plan for. What if the clients all go away? What if the customers disappear? Depending on your financial situation, these are difficult questions. For business owners, it’s one that may come with tough decisions, like letting go of some of the best talent…
The Label Collective
April 21, 2020