In moments of uncertainty, growth is the key to establishing strategic distance from competitors. Julien Boudet, Marc Brodherson, Kelsey Robinson, and Eli Stein, McKinsey & Company In uncertain times, it can be hard to know where to invest your budget. One place to do so that you might not be thinking about? Your company’s brand. A brand is not just…
The Label CollectiveNovember 10, 2023