Wine & Food Foundation

The Wine & Food Foundation cultivates a community that celebrates the art, culture, and enjoyment of wine and food through educational programs and unparalleled events, all while harnessing the collective power of their community to support their philanthropic initiatives.

SERVICES
Brand StrategyCreative ServicesVisual IdentityWebsite
COMPANY SIZE

Non-Profit

WEBSITE

winefoodfoundation.org

The Label Collective was The Wine & Food Foundation’s creative sponsor from 2014-2024. During our 10 years of partnership, we assisted their team with their primary brand and website refresh. We also ensured their annual premier event branding was refreshed and extended into their event marketing, signage, and wayfinding.

CHALLENGE

The Wine & Food Foundation needed a new brand identity that would align with their vision for the organization’s future and appeal to a broader audience, from newcomers to the wine and food scene to industry experts. A strategic decision was made to remove “of Texas” from the end of the Foundation’s name, bringing the opportunity to reduce misconceptions in the market. Additionally, their premier event branding needed to align with the refresh.

SOLUTION

The Label Collective assisted the Wine & Food Foundation in crafting a new brand identity and updating their website. A wordmark logo and visual identity were created for the organization’s brand that worked to complement the premier event brand creative. Premier events were also given their own visual identity and brand guidelines. This identity was applied to the website, and updates were made to improve user experience, information architecture, and content hierarchy.

RESULT

The Wine & Food Foundation received a new brand identity that better represents the organization’s future. Logos and supporting materials created a distinct identity and personality for each of their premier events. The comprehensive visual refresh helped members and non-members envision a future with an expanded and diverse community of oenophiles and gastronomes.

Menu

Visual Identity

A bold, cool-toned color palette, complementary typography, and photography direction were implemented within their new visual identity. A neutral background color served as the backdrop for their vivid photography. Brand guidelines and website styles were created and shared.

”The Label Collective is a group of creative, dedicated, experienced, and service-oriented professionals who made what can be a pain-staking process fun and easy. Their processes are thoughtful and detailed. They take the time to understand your goals – both as an organization and aesthetically. They are not afraid to make suggestions that may not align with your requests because they know what works. We had an amazing experience working with this top-notch team and highly recommend them to anyone looking for brand/website/design work.

Denise SilvermanExecutive Director, Wine & Food Foundation

Website

An improved user experience and their new visual identity were extended into the website. In a matter of four months, the Wine & Food Foundation was ready to launch their newly branded website and materials.

Brand Deliverables

Over time, we collaborated to create marketing materials that reflected the new visual identity. Membership, donation, and sponsorship materials were prioritized.

Premier Event Branding: Rare & Fine Wine Auction Gala

The Rare & Fine Wine Auction Gala is the Wine & Food Foundation’s largest annual fundraising event, supporting its mission and philanthropic efforts. It was important that this premier event’s visual identity conveyed luxury and excitement, and worked with event themes that were influenced by their annual Featured Winemaker. 

*Photos sourced from WFF archives.

Premier Event Branding: Big Reds & Bubbles

Big Reds & Bubbles is the Wine & Food Foundation’s most popular event, showcasing red and sparkling wines from around the world. This premier event is known for its vibrant atmosphere. The visual identity needed to allow for the logo to stand alone against multiple different event themes and backdrops.

*Photos sourced from WFF archives.

Premier Event Branding: Toast of Texas

Toast of Texas is the Wine & Food Foundation’s event that focuses on Texas wine and food. This premier event draws many people in through a combination of wine, barbeque, and paella, and is held in different event locations across the city. The visual identity needed to reflect the casual and warm atmosphere and drew from a Texas-focused color palette.

*Photos sourced from WFF archives.

Education Series Logo: IMBIBE

A single logo was designed for the Wine & Food Foundation’s education series, IMBIBE. This mark was intended to play off of the Foundation’s primary identity while still maintaining its own personality and allowing for use case flexibility. The Wine & Food Foundation team leveraged this logo in all of their marketing creative and social promotions for their educational events.

”The Label Collective is not only a partner in the over 30+ events and educational endeavors we produce a year. They are a seamless extension to our small, but nimble team.

What sets them apart from other graphic designers? They take the time to listen and understand the why. They offer suggestions and always operate through a solution-oriented lens. Their attention to detail and eye for design is impeccable. They have been such a dream to work with from conceptualizing and rebranding to being in the throes of digital and onsite signage for our large-scale fundraisers. Their team can do it all and forever with a smile to boot.

A few words to describe their team and their work – Innovative…yet functional, bottom-line driven, relevant, purposeful, aesthetically pleasing, experience, thoughtful. They are a dream team for certain.

Emily Pratte(former) Events Director, Wine & Food Foundation
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