Virtru’s Data Security Platform – and the products built on top of it – make it easy to share information without sacrificing security, privacy, and control. Their solutions integrate seamlessly into everyday apps like Gmail, Outlook, Google Drive, SharePoint, and Zendesk.
Virtru partnered with The Label Collective to audit, rebuild, and reengineer their WordPress website experience.
CHALLENGE
Virtru, a data security company specializing in encryption, needed a website that clearly articulated its complex technology in an accessible way for a broad audience. Their existing site was starting to reveal larger technical issues, and it required an audit and refresh to better highlight the benefits of their solutions and provide a more closely aligned brand experience.
SOLUTION
The Label Collective partnered with Virtru to redesign their website with a focus on improving their messaging and user navigation. We worked with their team to provide clear and concise language to explain their encryption capabilities and the value they provide to various industries. The website’s design was updated with a modern and professional aesthetic to build trust and credibility.
RESULT
Virtru’s website is now streamlined. Editable templates and elements are now contained in the theme, making it simple for internal teams to generate new pages and posts and perform content updates. Legacy plugins and pages have also been cleaned out of the dashboard. This resulted in exponential gains in the ability to upgrade plugins and WordPress. It also reduced plugin usage by nearly 50%.
”I've worked with The Label Collective at two companies now and hope to have the opportunity to work with them again. They handled everything from design to UX to development for our full website redesign and the work was consistently high-quality, with attention to detail. I was able to trust them to deliver a project of significant impact and importance for our company — on time, no less.
Mary FadFormer VP of Marketing, Virtru
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