Virtru: Website Refresh

Website Design, Website Development, User Experience, Marketing Creative

A full rebuild and reengineering of a WordPress website that streamlined the user and client experience.

Virtru partnered with The Label Collective to audit and rework the website after larger technical issues were starting to be uncovered. The priority was not only to have a site that was closer to their brand, but also included a user-friendly back-end that their internal team could edit with ease.

End Results

An updated website that is streamlined, has editable templates and elements, and removes legacy plugins and pages that are no longer needed.

  • exponential gains in the ability to upgrade plugins and WordPress
  • reduced plugin usage by nearly half
  • simplified the experience for internal teams to make content updates

Landing page and resource templates were also given a facelift to create a seamless prospect experience.

I've worked with The Label Collective at two companies now and hope to have the opportunity to work with them again. They handled everything from design to UX to development for our full website redesign and the work was consistently high-quality, with attention to detail. I was able to trust them to deliver a project of significant impact and importance for our company -- on time, no less.

Mary FadFormer VP of Marketing, Virtru