A warehouse hub for entrepreneurs and investors dedicated to developing and launching innovative solutions for the 3PL supply chain space.
The Shippers’ Lab partnered with The Label Collective to define its first visual identity and establish an online presence. Along with a logo, they needed quick representation online in order to gain visibility.
CHALLENGE
As the new company is attached to the Tributari.es Capital family, the identity needed to feel related, but not the same. It also needed to feel innovative and unique in the market.
SOLUTION
A similar but brighter color palette was developed for the new identity, and the same Tributari.es brand font was leveraged for headlines to carry through the design.
RESULT
The Shippers’ Lab now has a bright, bold identity that can be used for promoting to investors and entrepreneurs alike.
Logo
Third-party logistics are all about shipping, and the logo needed to convey the concept of ideas “moving forward.” Freight labels became an inspiration for the composition of the logo. The “shipping tape” in the logo design brings a postal feel to the design.
Visual Identity
Isometric illustrations are used to bring life to flat color areas and help it stand on its own from the parent company.
Website
The online presence for The Shippers Lab intends to give visibility to entrepreneurs in the 3PL space who needed a place to build and test, as well as investors who were looking for projects to fund. A light, bright design and isometric animation create an aesthetic that is designed for play.
”I chose them because they were a great culture fit and offered good value for the cost. The Label Collective's clear and timely communication throughout the entire project was impressive.
Kenny ColemanFounder, The Shippers' Lab
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