A technology-forward third-party logistics (3PL) company that provides warehousing, storage, fulfillment, and supply-chain consulting services.
Shipd Logistics partnered with The Label Collective to define its first visual identity and establish an online presence. Along with a logo, they needed quick representation online in order to gain visibility.
CHALLENGE
Shipd Logistics needed to launch as a technology-forward, reliable 3PL option for businesses. The founder’s years of expertise was important to consider across the visual identity and external-facing materials.
SOLUTION
The Label Collective created a polished visual identity meant to evoke a high level of professionalism and trust. The landing page experience was developed to clearly and succinctly communicate their offering.
RESULT
Shipd Logistics now has a visual identity that can scale with the business. The brochure-style website serves as a landing page with an easy-to-use form, helping to reduce friction in the quoting process.
Logo
Since the company is responsible for transporting valuable materials and packages, the new identity needed to convey strength and confidence. Moving lines mimicked packing label designs. Extended, italicized fonts were chosen to give the logo forward energy and movement.
Visual Identity
The headline font, inspired by the logo’s extended fonts, is paired with a clear sans-serif typeface for better legibility. The blue tones in the color palette evoke feelings of safety and professionalism, enhanced by a gold accent. Photography and video elements illustrate the reliable logistics of shipping, showcasing warehouses, packages on conveyors, and forklifts transporting pallets of products. Iconography effectively uses the gold accent against the dark blues to highlight key messages.
Website
Shipd Logistics’ website serves as the first impression of the company. A single-scroll landing page maintains a clean, structured layout. Content maintains a straightforward tone and voice to clearly convey what they offer to potential customers so they can request a quote.
”The Label Collective's clear and timely communication throughout the entire project was impressive.
Kenny ColemanFounder, Shipd Logistics
WORK WITH US
Let’s start building your brand’s unique story together.
Want to see the difference a strong brand can make? Reach out to us today for a consultation.
Get in Touch
