An intelligent access control platform that is pioneering a new standard of security through advanced technology automation, simplified data analysis, enhanced user experience, and dedication to customer success. Their access control proactively mitigates threats while keeping operators at the front of mind, empowering businesses to secure before a breach occurs.
ReconaSense reached out to The Label Collective to bring their brand identity to the next level. The priority was to bring cohesiveness, as well as align on a content strategy that clearly conveyed their products and solutions.
CHALLENGE
ReconaSense, a technology company, needed a brand refresh, website redesign, and a refresh of their sales collateral. They wanted to better reflect their innovative solutions and their evolution in the market. Their existing brand and online presence no longer fully conveyed their capabilities and approach.
SOLUTION
The Label Collective partnered with ReconaSense to conduct a comprehensive brand refresh, website, and sales collateral overhaul. This involved updating their visual identity with a modern and sophisticated aesthetic, as well as developing clear and compelling messaging that highlighted the benefits of their AI technology. The website was redesigned with intuitive navigation and a focus on showcasing their solutions and customer success stories.
RESULT
The revitalized brand, website and materials now accurately represent ReconaSense as a leading innovator in the space. The modern design and clear communication effectively convey their expertise and user-centric approach, strengthening their market position and enhancing their ability to attract and engage potential clients.
Visual Identity
Since the logo was not being updated, the brand colors were maintained and brightened. Bold colors were added to extend beyond the blue and black, two colors which tend to be synonymous with security.
Website
The team performed a large-scale update to the website, including a new structure, content updates, creative redesign, and SEO optimization. The hero image was scaled up to show authority in the security space. Bold headlines and white space were added to help make the content more readable.
Brand Deliverables
The brand exercise included an extensive overhaul of their collateral across print, digital, and events to support upcoming tradeshows. By creating a cohesive look and feel across all of the materials, marketing and salea teams could confidently promote the product in a consistent way.
”The Label Collective made sure our rebranding and website projects were seamless and successful in a very short period of time. We beautifully delivered a great amount of work in a short period of time. They worked in a streamlined, efficient manner bringing in the right level of talent and experience to meet our needs. At times, I felt they read my mind as they kept me abreast of urgent deadlines and also pointed out potential concerns as we went along. Having them become a virtual part of my marketing team made good sense due to the productivity and cost savings benefits they delivered. I couldn’t have done the job without them!
Melanie SommerVP Marketing, ReconaSense
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