Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together.
The Label Collective worked collaboratively with Superhuman to extend their brand strategy and identity into many of Personify’s marketing and sales materials.
CHALLENGE
Personify needed to launch its new brand within a tight timeframe, coinciding with a major industry conference. They required a comprehensive activation strategy to effectively introduce the new brand identity across various touchpoints. This launch had to resonate with both employees and clients and establish a cohesive design system for their products.
SOLUTION
The Label Collective developed the extension of the brand launch strategy, executed within a matter of months. The launch was timed with the first day of ASAE, a key industry show. Digital materials, slides, emails, and handouts were created to support the event. A brand strategy was implemented that used a distinct color from the logo to represent each product, enhancing recognition.
RESULT
The new brand was successfully launched, generating excitement among employees and clients. The launch included a cohesive design system where products are categorized by color, creating a unified brand experience. This activation effectively introduced Personify’s refreshed identity and set a strong foundation for future brand communications.
Visual Identity
The brand strategy included a system that used one color from the primary logo to represent each product.
Website
The website was expanded from initial mockups that Superhuman provided as proof of concept. The goal was to help customers understand the corporate-level Personify, as well as the suite of products that fell under the Personify umbrella.
Brand Deliverables
The new brand launched on the first day of ASAE, one of their industry shows of the year. The first touches of the design were revealed in digital materials handed out at the virtual event.
Slides, emails, and other handouts were also produced to support the show.
”I've worked with a few solid agencies/partners, but never have I worked with people like Label Collective that have the same level of investment in and drive toward what I've been doing on the client side. It's truly impressive.
Ashly StewartSenior Marketing Manager, Personify
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