Other Worlds Film Festival is the premier SciFi Film Festival in the USA, championing filmmakers and writers and bringing the best films to the Geek Capital of the World. With an approachable team of programmers, they build a network of SciFi fans and filmmakers, lead a loyal community, and launch SciFi films into the wider world.
Other Worlds Film Festival (formerly Other Worlds Austin) tapped The Label Collective to create a forward-thinking vision for their brand and visual identity that demonstrated a broader reach to their community.
CHALLENGE
The Other Worlds Film Festival, a science fiction film festival, needed a brand identity that captured the imaginative and otherworldly nature of the genre. The identity needed to be visually striking and engaging to attract science fiction enthusiasts and filmmakers alike, setting the tone for a unique cinematic experience.
SOLUTION
The Label Collective developed a distinctive and evocative brand identity for the Other Worlds Film Festival. This included a visually compelling logo and a flexible design system that incorporated cosmic and surreal elements. The color palette and typography were chosen to create a sense of wonder and intrigue, reflecting the imaginative storytelling at the heart of science fiction cinema.
RESULT
The resulting brand identity successfully established a strong and memorable presence for the Other Worlds Film Festival. Its unique and engaging design effectively attracted its target audience, creating excitement for the festival and reinforcing its position as a destination for innovative and imaginative science fiction filmmaking.
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