Olson Defendorf Custom Homes, a premier custom home builder, needed to elevate its brand to match the exceptional quality of its craftsmanship. Their existing brand presence didn’t fully capture their dedication to detail, personalized service, and the creation of unique, luxury residences. They required a new visual identity and print collateral that would resonate with discerning clientele and reinforce their position as a leader in high-end home construction.

The Label Collective partnered with Olson Defendorf Custom Homes to develop a sophisticated and refined visual identity. This included a new visual system that reflects their commitment to artistry and precision. We also designed elegant print collateral that showcases their portfolio and communicates their client-centric approach. Our solution focused on creating a cohesive brand experience that conveys trust, expertise, and the promise of a truly bespoke homebuilding journey.

The new visual identity and print collateral have successfully enhanced Olson Defendorf Custom Homes’ brand image. The elevated aesthetic has strengthened their appeal to the luxury market, reinforcing their reputation for excellence. The consistent and professional brand presentation has increased client confidence and contributed to a stronger overall brand presence. They look right at home in local high-end home magazines and in the communities where they build.