ePatientFinder was a Clinical Trial Exchange technology platform and referring practice network that helped physicians connect with their patients and obtain information on treatment options. In 2018, they were acquired by Elligo.
ePatientFinder approached The Label Collective to create the next iteration of their brand and visual identity.
CHALLENGE
ePatientFinder, a company connecting patients with clinical trials, needed a brand identity that conveyed both innovation and trust. They required a professional yet approachable visual system that would resonate with healthcare professionals, researchers, and patients seeking treatment options.
SOLUTION
The Label Collective developed a clean and modern brand identity for ePatientFinder. This included a sophisticated logo, a discernible color palette, and clear typography. The design aimed to communicate reliability and progress, reflecting ePatientFinder’s commitment to advancing medical research and improving patient access to clinical trials. The visual identity was extended across their website, print and digital collateral, and tradeshow booths.
RESULT
The resulting brand identity successfully positions ePatientFinder as a credible and forward-thinking company in the healthcare technology space. Its professional and approachable design builds trust with its various stakeholders and effectively communicates its mission of connecting patients with vital clinical research opportunities.
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increase in pageviews from 2016 to 2017
”I've worked with multiple marketing firms, and The Label Collective is one of the few that actually meet deadlines on their deliverables. They have a great project management approach that actually works and helps keep our internal team on track.
James FosterVP of Marketing and Sales Solutions, ePatientFinder
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