Dogtoberfest Austin: Brand Identity and Event Collateral

Brand identity, collateral, design, illustration, production, signage, social media

Branding and collateral for an annual fundraiser for dog rescue groups.

Dogtoberfest Austin asked us to create a brand identity that evoked the tone of their event. As a non-profit, they also felt it was important to have a consistent look and feel that felt approachable and fun, yet encouraged attendees to support their cause.

End Results

Over the past ten years, Dogtoberfest Austin has grown to become the second most attended event in the Domain, and continues to grow in size every year.

attendees in 2017
more site visits from 2016-2017
increase in pageviews from 2016-2017