Dogtoberfest Austin was a non-profit that held an annual fundraiser locally for dog rescue groups. Their mission was to provide awareness about dog rescue. Their fundraising event ran from 2008-2018.
SERVICES
COMPANY SIZE
Non-Profit
Dogtoberfest Austin asked The Label Collective to create a brand and visual identity that evoked the tone of their event. As a non-profit, they felt it was important to have a consistent look and feel that felt approachable and fun, yet encouraged attendees to support their cause.
5000
attendees in 2017
13.7
more site visits from 2016-2017
6
increase in pageviews from 2016-2017
CHALLENGE
Dogtoberfest, an annual event celebrating dogs and the community, needed a playful and inviting brand identity that would appeal to dog lovers of all ages. The identity needed to be fun and festive, capturing the joyful spirit of the event and encouraging participation.
SOLUTION
The Label Collective developed a cheerful and dog-centric brand identity for Dogtoberfest. This included a warm and energetic color palette, friendly typography, and playful illustrations of dogs. The design aimed to be approachable and lighthearted, reflecting the fun and community-focused nature of the event.
RESULT
The resulting brand identity successfully captures the joyful spirit of Dogtoberfest. Its playful and inviting design resonates with dog lovers, creating a festive atmosphere and encouraging strong community engagement and participation in the annual celebration.
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