Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers. Each month, more than a billion shoppers view and share authentic user-generated content, from ratings and reviews to curated social photos and more, across the 12,000+ brand and retail websites in our network.
Bazaarvoice tasked The Label Collective with creating the visual identity and design around their CGC Index report, campaign, microsite, and promotional materials.
CHALLENGE
Bazaarvoice, a leader in consumer-generated content, needed a visually engaging and informative way to present its CGC Index, a valuable “state of the market” report showcasing trends and insights derived from first-party consumer data. It required a visual identity that would make the report feel modern, illustrations that would make complex data feel digestible, and designs that would highlight the significance of Bazaarvoice’s findings for businesses.
SOLUTION
The Label Collective partnered with Bazaarvoice to design a compelling visual identity and design for the CGC Index. This involved creating a dynamic visual identity and layout with clear data visualizations, incorporating their brand elements, and developing a cohesive narrative that highlighted key trends and takeaways. The design focused on making the information easily scannable and impactful for their target audiences.
RESULT
The resulting CGC Index visual identity and designs effectively communicates Bazaarvoice’s valuable insights in an engaging and accessible format. The clear visuals and strategic layout make complex data understandable, positioning Bazaarvoice as a thought leader in the consumer-generated content space and providing businesses with actionable intelligence.
”The Label Collective and their partners were integral in the creation and production of our premier thought leadership asset. They were able to assist us through all stages of the project, from conception to launch of the asset, and provided great insight along the way. The project involved a number of challenges in varying degrees that were addressed by a thoughtful marketing driven approach within a design-forward thinking framework. Though only just launched, we’re already planning the next version of the asset and looking forward to working with The Label Collective again.
Dan ReadeCreative Director, Bazaarvoice
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