Austin Design Week (ADW) was a week-long event with the mission of building an inclusive community that was a source of empowerment and inspiration for Austin’s creative problem solvers. Every year, ADW invited designers, organizations, agencies, and companies to host free workshops, studio tours, panels, talks, installations, and interactive events centered around an annual theme.
The Label Collective collaborated with Austin Design Week to provide a creative direction that supported their annual theme and extended the concept throughout their website, event, and wayfinding materials.
CHALLENGE
Austin Design Week needed a compelling brand identity to capture the innovative and diverse spirit of the city’s design community. The identity needed to be flexible enough to be applied across various promotional materials and create excitement for the week’s events among designers and the wider public.
SOLUTION
The Label Collective developed a vibrant and dynamic brand identity for Austin Design Week. This included a bold visual system with adaptable graphic elements and a lively color palette that reflected Austin’s creative energy. The identity was designed to be engaging and easily recognizable across digital platforms, signage, and printed materials, creating a cohesive and memorable experience for attendees.
RESULT
The resulting brand identity successfully captured the essence of Austin’s design scene and generated significant buzz for the 2020 event. Its energetic and flexible design effectively promoted the diverse range of activities and fostered a strong sense of community among participants, contributing to a successful and well-attended Austin Design Week.
Austin Design Week successfully held their first virtual event that was seamless through social media, day-of-event, and post-event materials. Because of the virtual format, they were able to attract attendees from all over the country.
Embrace _______
The theme for Austin Design Week 2020 is about exploring the ambiguity that comes with change— discovering together what we can embrace, and how.
With a blank after “Embrace,” the theme itself has a level of ambiguity. It’s open for all of us to provide our own intent and learnings. On one hand, “embrace” is about acceptance— it speaks to the role of design to find truth, adapt, and innovate. On the other, it’s about comfort— the importance of community, large or small. It’s about change, but it’s also about stability. What do we have that remains constant despite the change around us? How do we best support each other and our communities?
Whether it’s the unknown or the undeniable, a new reality or a new future, our community or ourselves— there’s always something we can embrace in times of change.
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