Austin Design Week (ADW) was a week-long event with the mission of building an inclusive community that was a source of empowerment and inspiration for Austin’s creative problem solvers. Every year, ADW invited designers, organizations, agencies, and companies to host free workshops, studio tours, panels, talks, installations, and interactive events centered around an annual theme.
The Label Collective collaborated with Austin Design Week to provide a creative direction that supported their annual theme and extended the concept throughout their website, event, and wayfinding materials.
CHALLENGE
Austin Design Week sought a brand identity that would build upon the success of previous years while still feeling fresh and unique. The identity needed to effectively promote a diverse range of design-focused events and resonate with both seasoned professionals and those new to the Austin design scene.
SOLUTION
The Label Collective developed a dynamic and adaptable brand identity for Austin Design Week. This included a flexible visual framework that allowed for variation across different applications, alongside a distinct color palette and typography. The design aimed to be inclusive and inviting, reflecting the collaborative and innovative spirit of the Austin design community.
RESULT
The resulting brand identity successfully generated excitement and unified the various events of Austin Design Week. Its engaging and adaptable design effectively communicated the festival’s diverse offerings, contributing to a well-attended and impactful celebration of design in Austin. Austin Design Week tripled the number of events on the schedule and continued to grow its audience.
The theme for the fourth year of Austin Design Week is “Make Space.” Previous year’s themes built on one another, and brought us to a pressing yet simple question built for designers to answer: We’re all here (whatever “here” means). Now what?
To make space requires us to not just create, but adapt. How do we remove barriers and set the conditions for everyone to work, live and thrive? What does it mean to build with intention for new ideas, for old ideas, for those who are frequently ignored and brushed aside? What spaces can we cultivate to learn, grow and center ourselves in equity as we continue to expand as a city, design industry and community?
“Making Space” takes on so many different meanings. In our interpretation, we wanted to create a theme visual that embraced inclusivity and inspiration to evolve and adapt to the world around them. An individual needs to take on a fluid mindset in the process and be open to learning and understanding the complexities that make up current events; we chose to demonstrate it through shape and form. It represents the juxtaposition of simplicity and complexity, but also reflects our subconscious need to examine and determine whether the impossible is possible.
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