Austin Design Week (ADW) was a week-long event with the mission of building an inclusive community that was a source of empowerment and inspiration for Austin’s creative problem solvers. Every year, ADW invited designers, organizations, agencies, and companies to host free workshops, studio tours, panels, talks, installations, and interactive events centered around an annual theme.
After a call-for-entries in the Austin design community, The Label Collective was chosen by Austin Design Week and the AIGA Austin Board of Directors to support them in their mission to unite designers across Austin as one community.
CHALLENGE
Austin Design Week needed a consistent and recognizable brand identity to unite its diverse range of events and solidify its presence as a key celebration of design in the city. The identity needed to be flexible enough to accommodate various themes and participants while maintaining a cohesive overall feel.
SOLUTION
The Label Collective partnered with Austin Design Week to develop a versatile and enduring brand identity. This involved creating a core visual system with adaptable elements, a distinct color palette, and clear typography guidelines. The design aimed to be modern and engaging, providing a strong foundation for the festival’s continued growth and evolution.
RESULT
The resulting brand identity has provided Austin Design Week with a strong and recognizable visual presence. Its flexibility allows for creative expression across different years and events while maintaining a cohesive brand experience, contributing to the festival’s ongoing success and recognition within the design community.
100
Increase in attendance of the event between 2016 and 2017
41
Increase in unique attendees of the event between 2016 and 2017
”It's been such an amazing experience working with The Label Collective. Austin Design Week was a new organization that needed a strong look and feel to communicate what we were building. Designing a brand for designers isn't easy, and The Label Collective rose to the challenge.
Erin and Kristin really understood our mission and what we wanted to communicate as a new organization. We can't imagine Austin Design Week without the brand identity and creative that The Label Collective has created and helped us to maintain.
Candice Digby, Amber Atkins, and Danielle BarnesAustin Design Week Founders & Organizers
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