Over the last 12 years, The Label Collective has helped clients of all sizes bring their creative visions to life. We started out as a “plug-in” agency that worked within marketing teams and directly with business owners. Over time, we evolved into a strategic and creative partner to our new and existing clients.
This shift in collaboration with our clients revealed that we were now working with them in moments of pivotal company change, and our strengths and successes were focused on guiding them through it. Acknowledging this shift shaped the way we deliver value to our clients moving forward.
Our new positioning is centered on partnership, but with a clearer focus:
We partner with companies that are looking for growth, transformation, and perspective.
The most successful brands share something in common: they’re built with both clarity and adaptability in mind. This means developing strategic frameworks that actually work in practice with brand foundations that scale with your business, visual systems that evolve with your needs, and messaging that connects authentically.
Centering around a clear vision
In order to deliver value, we created The Visionary Path, our model for brand excellence. We believe brands succeed when vision, strategy, and execution are seamlessly connected rather than siloed. Focusing efforts in these key areas will ensure your brand is constantly evolving and consistently represented in every touchpoint. Learn about the Visionary Path.
A simpler, more aspirational lens for our visual identity and website
We believe good branding isn’t just about looking professional—it’s about building the foundation and systems that give your brand opportunities for clarity, connection, growth, and transformation.
The Label Collective logo has received a subtle update, but the brand equity of the original logomark has been preserved. The new font, color palette, and visual elements are modern, crisp, bright, and confident, and were chosen to allow for rapid evolution.
Our new website also communicates our services more clearly in line with our brand position. The content focuses on the challenges businesses face and how we tackle them together through brand and creative solutions.
Brand management is change management
Our commitment to meeting your company where you are remains the same. Whether you’re establishing your brand foundation, refreshing an existing visual identity, or navigating major change, we bring the same strategic thinking and collaborative approach that’s driven results for companies like WP Engine, Bazaarvoice, RazorMetrics, The Regis Company, and more.
WORK WITH US
Ready to explore what’s possible for your brand?
Start the conversation and see how The Label Collective can help your brand and creative visions come to life.
