SXSW Gaming was a rapidly-growing three-day event that was part of the SXSW main event. It was held annually and featured gaming competitions, panels, demos, and more. After 2016, SXSW Gaming was fully folded into main event programming and was no longer a stand-alone part of the conference.
SXSW Gaming asked The Label Collective to refresh their brand identity system to appeal to more than just their video game audience. The logo had to speak to 20+ categories now under the SXSW Gaming brand, and also had to fit into their Expo and Awards events.
CHALLENGE
SXSW Gaming needed a dynamic, engaging, and forward-thinking visual identity to capture the excitement and energy of the gaming world within the larger SXSW festival. The identity needed to appeal to a diverse audience of gamers, industry professionals, and pop culture enthusiasts, creating a distinct and memorable experience.
SOLUTION
The Label Collective developed a bold and visually striking visual identity for SXSW Gaming. This included a vibrant color palette, dynamic typography, and graphic elements that evoked the fast-paced and interactive nature of gaming. The identity was designed to be flexible and adaptable across various applications, from digital platforms to event signage, creating a cohesive and immersive experience.
RESULT
The resulting visual identity successfully amplified the energy and excitement of SXSW Gaming. Its gamer-centric and visually engaging design effectively attracted its target audience, establishing a strong and recognizable presence within the broader SXSW landscape and contributing to the event’s overall success.
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