The Inclusion Practice: Brand + Website Refresh

Branding, Art Direction, Front-End Development, Illustration, User Experience, Website Design

Refresh of the brand and website that more accurately reflects the growth of the company and its future goals.

The Inclusion Practice reached out to The Label Collective to assist with polishing the concept they wanted to convey within their existing logo and branded materials, including their website.

End Results

As the company expands their team and targets larger clients, the brand and website now feel aligned.

Custom illustrations were created to help designate between different service offerings.

Brand elements

Every illustration and visual element is key in telling the Inclusion Practice story. Learn a little more about the decisions made.

Bring a human element to the design.
Provide radiating lines to show progress.
Use geometric shapes to hint back to the logo.