Creative Direction, Art Direction, Design, Social Media Design, Brand Strategy, Creative Strategy, Brand Identity, Content Strategy, User Experience, Website Design, Website Development, Illustration, Copywriting, Infographics, Presentations
Maturing a healthcare savings company with a refreshed logo, brand identity, and messaging strategy to enhance their market presence.
The Label Collective collaborated with RazorMetrics to elevate their brand’s visual and contextual standards and clarify their healthcare technology.
TLC PARTNERS
Brand Messaging: WAXX Creative
Creative Collaboration: DeSart Studios
End Results
With a simplified message strategy and sharper brand, RazorMetrics can now effectively utilize its new logo and identity to consistently communicate about its offerings and reinforce its position as an industry leader. Their updated website clearly illustrates how each of their targeted audiences benefits, all while maintaining an easy-to-understand tone for potential customers.
Before
After
Supporting visuals
A single diagram can now help RazorMetrics demonstrate the full end-to-end process of saving on prescriptions through their RazorCodex proprietary platform, highlighting touchpoints where they, the physician, and the prescriber take action.
”The Label Collective stepped up to the plate to handle a tight timeline, where other agencies told us no. Results, Delivered.
James FosterVP of Marketing, RazorMetrics