Art Direction, Design, Illustration, Marketing
Building the design and identity for a virtual event centered around event professionals who wanted to learn how to increase revenue for their associations.
The Label Collective worked with the Personify A2Z Events team to build the creative for their first event since the start of the pandemic. They needed a design that fit the audience and could attract attention in a short window of time.
End Results
An integrated, cohesive event identity that received compliments from attendees and speakers.
1,155
Total Registrants
720
New Contacts
21%
Of Registrants Were New to Personify
23%
Clients
77%
Prospects
”The Label Collective team always makes us look amazing; this effort was no different. Their polish, creative input, brainstorming, and deliverables made the virtual platform and our marketing look great for attendees, many of who were potential prospects. We received many compliments on the overall look of the event.
Rich Vallaster, CEM, DESMarketing Director, Events Management Solutions, Personify A2Z Events