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A modern-day approach

Scalable creative services

We believe design should be a partnership, not just another service. Our agile creative studio model delivers a full-service alternative to the traditional agency. We plug into businesses that need a complete creative team, those who need in-house support, and even those who need help with a single project or two.

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Customized virtual teams

Our approach is simple: we reach out to our partner network of small businesses and experienced solopreneurs to customize a team that makes the most sense for you, your business, and your budget. You end up with the services you need, when you need them, with the right set of collaborators.

See the results
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Dogtober Fest
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An Open Culture

Wine, food, dogs & sci-fi

At work, we come together through coffee shop meetings, quarterly lunches, Slack channels, and our annual Birthmas party. Outside of work, we are committed to donating a minimum of 5% of our annual services to non-profit organizations in our community, and continue to sponsor other initiatives we believe in.

Contact Us
Erin Pitts

Erin Pitts

Founder & Creative Partner

Erin and her twin sister, Kristin Waddington, found a common desire to challenge the current agency model. Their goal was to promote the idea of smart, approachable design for clients of all sizes. Together, they decided to form The Label Collective, an independent creative/marketing studio passionate about the value and impact of design and strategy.
Before becoming Co-Founder and Creative Partner of The Label Collective, Erin spent over 8 years in the National Ad Agency space, serving as a Senior Art Director and Associate Creative Director while working on clients such as Dell, JCPenney, UPS, ConocoPhillips, and Reliant Energy.
Outside of The Label Collective, Erin has served in multiple capacities for local and national non-profits. She served two years as President of AIGA Austin, two years on AIGA National’s Chapter Advisory Council, is currently an Advisory Board member for the Wine & Food Foundation of Texas, and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.
Kristin Waddington

Kristin Waddington

Founder & Creative Partner

Kristin and her twin sister, Erin Pitts, found a common desire to challenge the current agency model. Their goal was to promote the idea of smart, approachable design for clients of all sizes. Together, they decided to form The Label Collective, an independent creative/marketing studio passionate about the value and impact of design and strategy.
Prior to The Label Collective, Kristin gained 10 years of experience between two agencies, in Art Director and Associate Creative Director roles, concepting and managing internal teams for clients such as Dell, Best Buy, Citi, Starbucks, and Capital Metro Transportation Authority.
Outside of The Label Collective, Kristin spends time volunteering with TEDxAustin and Dogtoberfest Austin, an annual event dedicated to fundraising for Austin-based dog rescue groups. She is also on the Board of Directors for the The Wine & Food Foundation of Texas and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.

Staci Maloney

Art Director

Staci Maloney is a multidisciplinary art director that focuses on creating strategic design solutions rather than a particular medium. She graduated from Maryland Institute College of Art with a BFA in Graphic Design, Since then, Staci has primarily worked for small firms and clients in diverse industries from higher education to bee farming to business-to-business technology. She served on the AIGA Austin Board of Directors and continues to be an active member.

A few of the brands we have partnered with

The Label Collective is an invaluable partner to our organization. They’ve provided a breadth and depth of expertise that we did not have and could not have developed fast enough or cost effectively internally. They have been highly collaborative with our team in co-creating a sales and marketing strategy, brand messaging, and supporting assets that bring our company strategy to life. We now have clear messaging and visual assets that differentiate our value
proposition from competitors and stand out in a noisy marketplace.

Michael KesterManaging Director, The Regis Company

The Label Collective is an amazing creative partner. They helped us take an idea for our annual user conference and bring it to life with compelling visuals and graphics that were thoughtfully pulled through into all marketing collateral for the event including conference signage, keynote presentations, printed pieces, digital and social assets and our website. I can’t imagine hosting this event for our more than 400 clients, partners and friends without their help.

Erin SullivanSenior Marketing Manager, Personify

The Label Collective is, by far, the best marketing services company we have ever used, and we have worked with several. Both the creative work and operational support have been excellent. They integrated exceptionally well with our other creative resources, and delivered a wide range of products, from video, to trade show property, to MarCom materials, on time and on budget. We will not hesitate to call on them again for future work.

John ZimmererSenior Director, Marketing, Topdown Systems

I've worked with multiple marketing firms, and The Label Collective is one of the few that actually meet deadlines on their deliverables. They have a great project management approach that actually works and helps keep our internal team on track.

James FosterVP of Marketing and Sales Solutions, ePatientFinder

The Label Collective and their partners were integral in the creation and production of our premier thought leadership asset. They were able to assist us through all stages of the project, from conception to launch of the asset, and provided great insight along the way. The project involved a number of challenges in varying degrees that were addressed by a thoughtful marketing driven approach within a design-forward thinking framework. Though only just launched, we’re already planning the next version of the asset and looking forward to working with The Label Collective again.

Dan ReadeCreative Director, Bazaarvoice

The Label Collective was a true partner. They listened and took time to learn and experience our culture. Erin & Kristin were patient and resilient when receiving client feedback. The end product is impressive and garners “ooohs” and “ahhhhhs” by people touring.

Jason SchultzDirector of Worldwide Facilities, Bazaarvoice

As a startup, there is no greater urgency than trying to tell your story to the world, which includes potential customers, investors and employees. The Label Collective has helped us every step of the way in bringing our story to life. Whether it was analyzing market data or turning use cases into beautiful designs for mobile and web applications, TLC has been a valued partner throughout the entire journey, from the very beginning. I've learned so much from Erin and the rest of the TLC team and I'm grateful that they have been able to guide me down the right path to come up with a MVP that will lead us to success!

Deven HariyaniFounder/CEO, Kwaddle

Kristin and Erin helped us with our company's content design for TechCrunch Disrupt Battlefield NYC 2016. We enjoyed working with them and were particularly impressed with how organized they were. We liked their quality of work, dedication, commitment so much that we also keep referring them to our friends. The Label Collective is a great team!

subbu ramaCEO, Bitfusion

How we can help you


Creative Direction
Art Direction
Graphic Design
Branding/Visual Identity
Web & Mobile Design
Environmental Design
Event & Tradeshow Graphics


Social Media
UI/User Experience
Digital Collateral
Email Design/Development
Responsive Web Development*
Mobile Development*
Web-based App Development*
Virtual Events


Creative Strategy
Campaign Strategy*
Brand Strategy*
Social Media Strategy*


Content Strategy*
Brand Messaging*


Custom Illustrations


Video Production*
3D Rendering & Animation*
Motion Graphics


Publications & Books
Digital Ads*
Paid Media Management*
Promotional Materials
SEO/SEM Optimization*
Social Media Management*


Project Management
Account Management

*indicates projects we collaborate with our partners on

We’d love to get to know you.