We believe design should be a partnership, not just another service. Our agile creative studio model delivers a full-service alternative to the traditional agency. We plug into businesses that need a complete creative team, those who need in-house support, and even those who need help with a single project or two.
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A COLLECTIVE MODEL
Customized virtual teams
Our approach is simple: we reach out to our partner network of small businesses and experienced solopreneurs to customize a team that makes the most sense for you, your business, and your budget. You end up with the services you need, when you need them, with the right set of collaborators.
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An Open Culture
Wine, food, dogs & sci-fi
At work, we come together through coffee shop meetings, quarterly lunches, Slack channels, and our annual Birthmas party. Outside of work, we are committed to donating a minimum of 5% of our annual services to non-profit organizations in our community, and continue to sponsor other initiatives we believe in.
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Erin and her twin sister, Kristin Waddington, found a common desire to challenge the current agency model. Their goal was to promote the idea of smart, approachable design for clients of all sizes. Together, they decided to form The Label Collective, an independent creative/marketing studio passionate about the value and impact of design and strategy.
Before becoming Co-Founder and Creative Partner of The Label Collective, Erin spent over 8 years in the National Ad Agency space, serving as a Senior Art Director and Associate Creative Director while working on clients such as Dell, JCPenney, UPS, ConocoPhillips, and Reliant Energy.
Outside of The Label Collective, Erin has served in multiple capacities for local and national non-profits. She served two years as President of AIGA Austin, two years on AIGA National’s Chapter Advisory Council, is currently an Advisory Board member for the Wine & Food Foundation of Texas, and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.
Before becoming Co-Founder and Creative Partner of The Label Collective, Erin spent over 8 years in the National Ad Agency space, serving as a Senior Art Director and Associate Creative Director while working on clients such as Dell, JCPenney, UPS, ConocoPhillips, and Reliant Energy.
Outside of The Label Collective, Erin has served in multiple capacities for local and national non-profits. She served two years as President of AIGA Austin, two years on AIGA National’s Chapter Advisory Council, is currently an Advisory Board member for the Wine & Food Foundation of Texas, and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.
Kristin and her twin sister, Erin Pitts, found a common desire to challenge the current agency model. Their goal was to promote the idea of smart, approachable design for clients of all sizes. Together, they decided to form The Label Collective, an independent creative/marketing studio passionate about the value and impact of design and strategy.
Prior to The Label Collective, Kristin gained 10 years of experience between two agencies, in Art Director and Associate Creative Director roles, concepting and managing internal teams for clients such as Dell, Best Buy, Citi, Starbucks, and Capital Metro Transportation Authority.
Outside of The Label Collective, Kristin spends time volunteering with TEDxAustin and Dogtoberfest Austin, an annual event dedicated to fundraising for Austin-based dog rescue groups. She is also on the Board of Directors for the The Wine & Food Foundation of Texas and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.
Prior to The Label Collective, Kristin gained 10 years of experience between two agencies, in Art Director and Associate Creative Director roles, concepting and managing internal teams for clients such as Dell, Best Buy, Citi, Starbucks, and Capital Metro Transportation Authority.
Outside of The Label Collective, Kristin spends time volunteering with TEDxAustin and Dogtoberfest Austin, an annual event dedicated to fundraising for Austin-based dog rescue groups. She is also on the Board of Directors for the The Wine & Food Foundation of Texas and is one of the Advisory Board's Design and Brand Liaisons for Austin Design Week.
Clients
A few of the brands we have partnered with
Services
How we can help you
Creative
Creative Direction
Art Direction
Graphic Design
Branding/Visual Identity
Web & Mobile Design
Environmental Design
Packaging
3D Design*
Digital
Social Media
UI/ User Experience
Responsive Web Development*
Mobile Development*
Web-based App Development*
Strategy
Creative Strategy
Campaign Strategy*
Brand Strategy*
Consulting*
Content
Copywriting*
Content Strategy*
Brand Messaging*
Illustration
Icons
Infographics
Patterns
Typography
Motion
Video Production*
3D Rendering & Animation*
Motion Graphics
Media
Event & Tradeshow Graphics
Presentations
Publications & Books
Digital Ads*
Promotional Materials
Organization
Project Management
Account Management
*indicates projects we collaborate with our partners on
